Weekly Data Work

Weekly Data Work In Different Projects

 
 

Optimizing Website Conversion (8/19)

What about a website makes a user convert? 
This was my mission for this week as I investigated whether age, location, pages clicked, etc have an impact on conversion. 

The number of pages clicked was found to have an almost exclusive effect on if users convert. This was found using a classification model as a tool to find feature significance and data exploration.