Strategy: Let Quantity Lead to Quality

Great art is presented like magic.
The audience only experiences the spectacle.
It’s seamless, fluid and brilliant.
They forget it’s a trick and attribute powers to maker.
We call them geniuses.

This couldn’t be further from the truth. 
Like the magician, great artists spend long periods of time honing their craft.
Building countless of creations until a few flashes of brilliance are captured.
The true magic is connecting these flashes into a coherent whole and editing out the rest.
These are the parts that we don’t see. 

So don’t be fooled by your eyes.
And instead put in the work to capture enough scattered brilliance to create your genius work.

 

1.jpg