When To be Different

One of my favorite heuristics is: do the opposite of what the masses are doing. 
I see that in most things, this is generally true. 

Tim Ferris says to be different when it’s fun or it’s more effective. 
I agree but want to add one more option. 

Be different when it’s not a negative in your life.
That includes things that don’t seem positive or negative. 

Being different in these situations won’t be obvious at first
But they will give you a different perspective on things. 
This is fertile ground for new ideas, the currency of the new economy. 

So even when there’s no positive result, be different!