"If you want to be an anomaly, act like one."
Gary Vaynerchuck captures the essence of the opportunity that appears when we go against the grain.
When the masses go left, there is a void created in the right.
These spaces without the competition allow one to focus on being creative and authentic.
Plus, there is no right or left but an infinite number of directions (and more are coming!).
It feels better to refine your authenticity than to fight with competitors.