This is an idea from E-Myth:
Work on your business not in it.
Don’t just focus on the work in front of you but make your life as a whole your product.
This is illuminating because it puts the focus on a strategic view of your life.
You’re no longer thinking about the work allotted to you,
but the work you want to do and the life you want to lead.
It means not just doing busywork but doing the work that matters.
Betting on your grand vision for you life.
Because your life is the most important product you will ever build.